We got covered in The Hindu Metroplus today!! It’s truly heartening to see the interest in sustainable farming and living go mainstream.
“According to the BeForest team, the core ideology of sustainability has taken a back seat in the interest of aggressive growth, which has resulted in urban centres being the primary drivers of the economy. It’s the toxic cycle we’ve become far too familiar with: the ever-increasing urban population vacuums natural resources from rural and peri-urban zones, rendering them degraded over time. In fact, this whole she-bang has brought about water and food security issues.”
The Question about Value and RoI
We get asked the ROI question on growing food a lot. On the value a farm will have in the future. Folks often confuse value with valuation.
When the market moves into anything – food, water, whatever – it tends to create real/perceived scarcity because in that is better economic value and price. Good ecosystems and food forests create abundance.
There’s no market in Tulsi, for instance. Most have a plant at home and we pluck and eat it.
Did that mean Tulsi has no value?
There was no market for Jamun and guava a fee decades ago either. They probably had better nutrition and value!
If everyone eventually grew their food, there would be no market for it, but a lot better value for everyone if they ate healthier and better.