Sustainability Is Not Just A Fashionable Word
How sustainable a business is, quite literally translates to how long it can continue in the current form when you factor in all costs. “All” being the key word. Ideally it should encompass ecological, financial and social costs. In fact, over a long enough horizon they are all interlinked. This is becoming evident today.
The things we assumed to be zero-cost inputs are becoming increasingly scarce, thus, completely compromising the business model and challenging its viability. Once these are factored in, it becomes increasingly clear that sustainability is not a tradeoff or a compromise. In fact, it makes a lot of business sense as it not only has a positive impact on the world, but also on the top line.
